- Dale Schaefer
As the world of advertising continues to grow, marketers are offered a host of options for getting their message across. What if you could pick a strategy that cuts straight to your target customer? What if there was a way to reach your highest-value accounts effectively? With Account-Based Marketing, this dream has become a reality.
What is Account-Based Marketing (ABM)? It is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers.
How does Account-Based Marketing work? Account-Based Marketing allows you to ensure your sales and marketing are aligned, allowing your team to engage with your target prospects faster.
Account-Based Marketing requires a significant investment in your time and resources to engage some carefully chosen, high-value accounts. However, it will grow your business in the long run because it takes more time to earn a customer than it does to retain them. These loyal customers will also become your best advocates for generating new business.
Let's take a look at why Account-Based Marketing is beneficial for your industry.
Keeping your goals aligned across departments benefits any organization's growth, and Account-Based Marketing scores big in that arena. To succeed, the sales and marketing teams will prosper from a targeted approach with strong communication and transparency. Both teams will be focused on the same goals, adhering to a budget, and understanding the roles of each internal stakeholder, creating a seamless experience for your customer.
Show your Relevance
Every interaction you have in ABM is targeted to the specific account. By demonstrating how your particular products and services can solve a customer's specific challenges, your business is the most ideal and relevant option for their account.
Consistent Customer Experiences
One of the keys to strong Account-Based Marketing is showing each account that they are your focus. Then, through streamlined, consistent communication, every team member knows exactly where an account is in the buying process. Therefore, they can deliver personalized, timely communications.
Simple to Measure ROI
With your accounts' customized attention, it is easy to measure your return on investment (ROI) and determine the next steps. Simply put, if the ROI shows that your ABM tactics are working, you can use that to move forward with your strategy.
Streamline Your Sales Cycle
Your sales cycle is shortened with Account-Based Marketing because you are not just sifting through a collection of possibilities to generate leads. Instead, ABM ensures that you instantly target the right prospects for your business and vice versa. The customized, consistent customer experience will also streamline your sales cycle.
MaxDRIVE Marketing can help you with all of your marketing strategies, including your Account-Based Marketing strategy. Reach out via email (Dale@maxdrivemarketing.com) or give us a call (502-775-9789). We'll help you build and implement an advertising strategy to meet your goals!