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  • Writer's pictureDale Schaefer

B2B Lead Generation

The process of identifying ideal customers for your product or service and then attracting them to buy is an essential strategy for sales and marketing teams.

Start the process by performing a digital marketing analysis. This analysis will provide you with information surrounding your current performance on the web as well as that of your two biggest competitors.

Your Digital Marketing Analysis Report will:

  • Allow you to determine if your website is optimized for search engines, mobile-friendly, and its quality based on page load times.

  • Provide you with insight into how your digital advertising stacks up against the competition.

  • Show analytics about your local reputation.

  • Analyze the success and popularity of your social media accounts.

After you identify areas of improvement, connect with your prospects by offering them helpful advice and content. Develop videos, blog posts, case studies, product reviews, testimonials, and other content to provide solutions to your prospects’ questions, concerns, and/or problems.

Another effective way to target your ideal prospect is LinkedIn™. You begin to build a business relationship with them and eventually convert them into long-term clients. But it is not always that simple. These leads often take quite a bit of time to nurture toward that sale, so a focus on prospecting is essential. A robust email content marketing campaign can educate the prospect on how to use your service or product.

At MaxDRIVE Marketing, we are LinkedIn marketing experts. With our PERFECT PROSPECT℠ system, we can target, find, connect, and warm up prospects for you.

Let us help you drive more sales by nurturing your leads. Call us at 502-775-9789 for your custom needs. We treat your leads like gold so they become your Golden Goose!


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