- Dale Schaefer
Sales Funnel: Generating New Business
When it comes to a growing business, a robust sales funnel is the lifeblood of a company. New business comes from customers who enquire about what products or services your business offers. Your goal as a business is to become their go-to for your product or service. Let's dive into the benefits and purpose of a strong sales funnel and how to curate your digital presence to draw consumers to your business.
Consumers recognize a problem that your company can solve.
The first step in the buying process is recognizing a need or problem. For example, consumers might notice that they have a medical need or home repair issue that they cannot solve independently. It is important to have digital content such as podcast advertising, paid ads, or influencer marketing that draws attention to your brand and the specific problem.
Consumers do an information search to remedy the issue.
Once buyers have identified a problem that needs solving, they are looking to learn more about the potential solutions for their needs. According to a recent study, 33% of buyers now spend more time researching products than they did in the past. This indicates that this stage of the sales funnel is becoming more in-depth. Therefore, keep your potential customer's eyes on your company by offering informational content that spotlights your company as an expert in this area of need. Often this informative content comes through content marketing, SEO (search engine optimization), and social media.
Consumers evaluate alternatives.
Now that consumers have identified their problem and a potential solution, they will spend time comparing alternatives. The time spent on this step is usually proportional to the size of the commitment or investment. For example, deciding where to go to dinner will result in much less time spent on this step than which home builder to use for your next home. The most effective marketing channels you can use to keep your potential client in your sales funnel are retargeting ads, campaigning for more reviews, and writing case studies of the product's best users. Your messaging in this stage should be less about educating the audience on the pain point and more about showing them why your solution solves their problem the best.
Consumers make a purchase decision.
Once the consumer has completed their research, they are ready to purchase. This is where it is essential to have a website optimized for conversions. Move customers through the sales funnel here by having content with a strong call to action and a simple path to follow to complete the sale. Utilize options like risk-free trials, money-back guarantees, customer support chat, or other offers specific to your industry that make your company the obvious choice.
MaxDRIVE Marketing can help your inbound marketing and turn your perfect prospect into a long-term client. We will help you develop videos, blog posts, white papers, case studies, product reviews, testimonials, and other content to provide solutions to your prospects' questions, concerns, and problems. In addition, we nurture your prospects through the buying process by providing informative and helpful advice and content using our Marketing Automation platform.
Reach out via email or call us at 502-775-9789. We'll help you build and implement an inbound marketing strategy to meet your goals!