- Dale Schaefer
SEO and Content Marketing Tips
Every company dreams of having its website rank on the first page of Google. Businesses put time and effort into having strong SEO (search engine optimization) that brings potential clients to their website and is engaging enough to keep them there. Website content marketing aims to have a well-crafted message on your website that communicates your information effectively.
So how can your business optimize keyword usage to benefit from effective SEO copywriting?
Make your content reader-friendly.
While you certainly want to use your keywords as many times as possible to optimize your post, you don't want it to take away from the reading experience. Therefore, don't force the keywords into your content in a way that makes it sound unnatural or leads the reader to notice that the post is keyword optimized.
Consider the audience you want to reach.
Choose a keyword-based on your audience by considering what you would search for if you were that targeted website visitor. Once you have generated a list of options, do a Google search to see if the content that comes up matches how you want to be seen by your audience. This list will help you evaluate if your content matches potential website visitors' "search intent." Your content should look similar to the content that comes up in your keyword search.
Know your competition.
Once you have your list of potential keywords, look at companies and sources that appear from those keyword searches. Are these your competitors? If the first source in the search is linked to Wikipedia and you have a newer website, you might have trouble gaining traction on that search and want to choose a different keyword.
Use headers and images to break up content.
In our visual world, readers don't necessarily want to read a novel when they get to your website. So you can creatively use keywords in your headers to optimize them. For example, on your page, instead of using a heading titled "Benefits," you make your heading read "Benefits of <Keyword>." Similarly, use captions on your images that contain your keywords.
Use internal links to keep readers on your site.
Show your potential clients how much you have to offer by linking your pages together. Not only will this improve your reader's experience, but it will also keep them on your page longer, improving SEO metrics such as time on page and pages per session.
These tips will help you optimize your SEO and content marketing, but you don't have to do this work alone. At MaxDRIVE Marketing, we help companies rank on the first page of Google for 100+ keywords in 30 days, guaranteed. So let us take some of the heavy lifting of running your business off your plate. We will focus on and improve your SEO and content marketing.
Reach out via email or give us a call at 502-775-9789. We'll help you build and implement a social media strategy to meet your goals!