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  • Dale Schaefer

Content is King, Video is Queen


Consumers crave connection and interactive content. They want content that informs as well as grabs and keeps their attention. Images and GIFs can keep your audience engaged but, for maximum consumer interaction, choose video.

Consumers find video content much simpler to digest than text or image-based content. Data shows that over 70% of consumers consult a video to learn how to use a product. Two-thirds prefer watching a video instead of reading text or infographics to learn more about a product or service.

Incorporating video content into your marketing strategy may seem overwhelming. However, video content is essential in today’s social media world. Adding video content will not only increase your connection to your consumers but also benefit your overall marketing efforts.

Social media isn't the same without video marketing.

It’s no surprise that businesses have increased their social media presence, as many of us are spending more time on social platforms. Since businesses are competing for consumers’ attention more than ever, video marketing plays a greater role.

Video and social media are the nearly perfect pairing. According to HubSpot research trends, YouTube is the number two website globally, and more than 60% use this platform to solve an issue. Think about how many times you’ve gone to YouTube for help in completing a household task. Facebook videos receive more than 8 billion views daily, which explains why video social posts received nearly 50% more views than standard ones.

Consumers are happy with this surge in video content. Nearly 55% want more videos from businesses they support. A majority of those prefer video over text-based and image posts on social media, especially when researching information about a product or service. As social marketing continues to rise in relevance, the importance of video increases as well. A well-done video that conveys your brand’s message and tells a compelling story can result in a purposeful, emotional, educational, and effective marketing tool.

Video marketing is key in consumer decision making.

When it comes to which brands to invest their energy in, consumers continue to rely more and more on video contact. Video also plays a crucial role in purchasing decisions. Consumers view the following videos to help in their decision making: influencer videos, unboxing videos, video reviews, and how-to videos.

According to Marketing Charts, 90% of consumers also use video to discover new brands and products across all platforms, not just YouTube. After viewing a Facebook video, over 60% of consumers gain interest in a product or service, and more than 50% engage with a business after viewing their video on social media.

Video marketing can better connect you to mobile users.

There were 3.5 billion smartphone users worldwide in 2020, and that number is projected to increase to 3.8 billion in 2021, according to Statista. If you’re looking to engage with mobile users, video is the preferred channel. Why? It’s difficult to read a blog or other text-based content on a mobile device. Video content is easier to view and, thus, increases connection to your consumers.


If you aren’t convinced, consider these video marketing statistics:

  • 90% of all video views come from mobile devices

  • More than 90% of users who watch a video on mobile will share it

  • Nearly 75% of YouTube viewing times are from mobile users

Keeping mobile users connected and engaged is simple, thanks to video marketing. If done right, consumers can find everything they’re looking for with a couple of clicks.

MaxDRIVE Marketing develops smart content that drives sales and increases your bottom line.

Our experienced team creates content videos, blogs, emails, and e-books to help your business stand out among your competition. To learn more about content marketing and video services, visit our website, send us an email, or call 502-775-9789 today!



Sources:

https://www.linkedin.com/pulse/content-king-video-queen-jay-baer/

https://blog.hubspot.com/marketing/content-trends-preferences

https://www.marketingcharts.com/charts/top-online-video-qualities-aiding-consumers-decision-making

https://www.wyzowl.com/video-marketing-statistics/


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