B2B Marketing: The Way to Increase Sales (Is Hiring Salespeople the Correct Way?)
It’s no secret that B2B, or business to business, companies have learned to grow and embrace modern technology in the past few years, and especially in 2020 during the COVID-19 crisis. Businesses learned how to use digital marketing tactics to their advantage, finally coming into the new age. But one question still remains for many B2B companies: how do you expand your audience and get those new leads for sales?
Many companies and organizations rely on old-school strategies to try to grow their audience, mainly by hiring salespeople to do the cold-calling and door knocking for them. But hiring salespeople in the digital age will get you close to nowhere, and will keep your audience the same, or even make it smaller! Don’t waste your time when you could be increasing your sales. Here are some B2B marketing tips to help you maximize your marketing budget:
Create a Marketing Plan. Before you spend your B2B marketing money on anything, create a clear marketing strategy for your business. Write down specific goals and strategies of how to accomplish them. You’ll also want to identify your target audience at this stage, which should steer your general marketing plan. After, you can delegate your marketing budget to different aspects of your marketing strategy.
Social Media and Content Creation. Don’t underestimate the power of social media! Facebook, Twitter, Instagram, and other social media channels are great tools for showing off your business with engaging content and for connecting and joining other groups similar to your business or industry. Not only will you be able to meet like-minded business owners who may be going through similar issues as you but also you can meet more potential clients and customers and tell them about your business. Explore the different offerings of social media-- there’s more to it than meets the eye!
Email Marketing. Though many “experts” will tell you that email marketing is a waste of time and money, this is completely false advice. Research actually shows that email marketing increases revenue, and that the majority of businesses obtain leads from email marketing. Just make sure you’re covering your bases: make the content of the email engaging, send the email at the right time, and include interactive parts of the message that will lead back to your website. You can also go the extra mile and “personalize” each message with automation.
Lead Generation. A marketing plan is nothing without a lead generation strategy. At MaxDRIVE Marketing, we fully believe in the power of LinkedIn for lead generation. As the leading professional networking platform, your potential prospects are out there waiting to connect with you. With our PERFECT PROSPECT automation system, we will target, find, connect, and warm-up all your new leads through personalized messages. Once we’ve “warmed-up” your prospects, all you have to do is pick up the phone and close the deal. It’s really that easy! Learn more on our website.
Let MaxDRIVE Marketing take your marketing plan to the next level. With innovative digital marketing services in lead generation, website development, social media management, brand strategy, content creation, and more, we’re here to help you increase your sales like you’ve never seen before! Visit our website to fill out a contact form or give us a call at 502-775-9789.