- Dale Schaefer
Benefits of Email Marketing and Automation
While the options for digital marketing are seemingly endless in today's climate, there are some tried-and-true strategies that your business should utilize.
According to the research firm Econsultancy, "Email continues to be a vital component of the marketing mix, and the vast majority of companies (72 percent) rate email as 'good' or 'excellent' in terms of ROI (return on investment)." Email marketing is a powerful way to reach your audience and build a relationship with them. However, to use email effectively, you'll need to learn email design best practices, have an eye for email deliverability, and have a talent for developing engaging content that targets specific audiences.
Read on to learn how to grow your business through email marketing and automation.
Step One: Build an email marketing list.
To build your list, concentrate on curating an interested list of consumers but creating a campaign that allows users to opt into your emails. Some popular ways to do this are to offer a discount, free shipping, or an entry to win something when users opt into your email campaign.
Step Two: Have a robust welcome process.
Create a relationship with your audience by welcoming them to your emails and helping them know what to expect. Clearly outline your opt-in policy and define how often consumers should expect to hear from you.
Step Three: Define your persona.
As you curate your emails, be sure to develop a strong and consistent presence through the voice of your emails. First, intrigue your audience using creative and appealing subject lines that get them to open your emails. Then, engage your customer through personalized messages. To personalize these messages, use email automation. Finally, create predefined rules to trigger email messages based on specific actions customers take—or don't take, using email or marketing automation software. Some examples include sending similar product recommendations after a user has bought from your site or a reminder that the customer placed something in their cart but never finished the check-out process.
Email automation takes repetitive tasks off your to-do list to free up your time for other business-building tasks. In addition, it can help customers learn more about your brand, encourage them to return to your site, or remind them of why you are their go-to solution for their needs.
Step Four: Analyze and Adjust
Using the analytics built into most email marketing systems, test your email campaigns, analyze the results, and make adjustments. Look at open rates, click rates, unsubscribe rates, and bounce rates to help you make your decisions.
MaxDRIVE Marketing can help you with your email marketing and automation. When nearly 90% of all prospective buyers are doing their own research before talking to a salesperson, you must educate your prospects on your website and through email. Go beyond telling them why to use your company by educating them on how to use your company or product.
Reach out via email or give us a call at 502-775-9789. We'll help you build and implement an email advertising strategy to meet your goals!