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  • Dale Schaefer

In-House Marketing Vs. Agency Marketing


MaxDRIVE Marketing knows that many small and large businesses struggle to find the right fit in their digital marketing efforts. Hiring a full-time marketing professional or a team of them internally is costly, but what are the alternatives?


An in-house team is more frequently seen as favorable; why wouldn’t you want a team of your own that is around your products and services daily? However, the cost associated with internal marketing professionals sends many smaller businesses looking to outsource the duties to internal non-marketing professionals as a ‘side task,’ rather than an external agency.


This is highly detrimental to the brand and the intricate measures that need to be taken in digital marketing. But because fear of incorporating an external agency often drives a business’s decision about their digital marketing, MaxDRIVE Marketing wants to put those fears to rest.

In-House Team

Let’s start with why an in-house marketing team is costly. From a physical standpoint, if you pay to have a team of marketing and advertising professionals on hand at all times, the benefit of their closeness to your product or service is evident.


However, what most don’t consider is the cost of having these experts working directly for your business, along with the additional overhead that many digital marketing efforts call for. Starting with employee salary, a digital marketing professional with even minimal years of experience ranges from $30,000 to $50,000 a year, plus benefits.


If you plan on building a team of individuals, consider that cost several times over. Is this a worthy investment? Of course, these are professionals who are as close to your product or service as you are; however, not many small and medium-sized businesses can afford this in-house price tag.


External Agencies and Their Programs

Time and again, businesses worry that hiring an external agency to formulate digital marketing efforts will not only cost more somehow, but that the agency will need to spend extra time researching their products and services to develop an effective marketing strategy. This is a misguided assumption.


Statistically, hiring an external digital marketing agency proves to cost much less than a full-time marketing department employee’s salary. This is because external agencies like MaxDRIVE Marketing offer programs and packages that bundle the technical tasks involved in digital marketing efforts.


This includes, but is not limited to, Search Engine Optimization (SEO), video production, podcast production, content marketing on social media, and facilitating the syndication of these digital efforts. On average, digital marketing programs that give you access to a full team of experts can cost as little as half of an employee’s salary!


MaxDRIVE Marketing

MaxDRIVE Marketing strives to be your external digital marketing agency that provides in-house-level attention to detail! With affordable rates and a passionate team of digital professionals, there is no question that MaxDRIVE Marketing can help you get leads and drive growth.


Be sure to visit Maxdrivemarketing.com to learn more about what digital marketing plans can help your business now.


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